For New York-based DIG, cooking is about more than just preparing meals. It’s a mastery, a craft, a meditation, a way of bringing people together.

Inspired by their mission to “elevate home cooking in New York,” we designed an in-store soundtrack that wove together selections from different eras, genres, and artists. Their sound was less concerned with what songs were included, more about the emotions you felt when you heard them.

Like sitting at a communal table with old friends and new friends, some selections were welcoming and familiar, others new and surprising, all of them warm and comforting like enjoying a good meal with good people.